Crystallized Accessories and Abayas: Jawaher by Swarovski Elements

When Fashion meets Tradition ::
Inspired by the elegance and glamour of Arabian women

Few days ago I was contacted to introduce JAWAHER, a new initiative from SWAROVSKI ELEMENTS, and was invited to visit their page on facebook. I was so pleased when I saw beautiful photoshoots and gorgeous things made with Swarovski crystals on their page. They claimed that Jawaher's collection was made to celebrates the elegance and glamour of Arabian women today.

Jawaher (or "jewel" in English) fuse Swarovski crystals with Middle Eastern attire. According to them,
Jawaher highlights the fashion connoisseur in the Middle East with pieces that have been created by world-renowned designers using crystal as a creative material to show a light fuelled allure.
The designers, including Allessanra Rich, Sohad Acouri, Zaid Anton and more, have all sought out to create items to reflect the kind of glamorous lifestyle we all aspire to have, while still keeping with Middle Eastern tradition.

Here are some of the things that made with SWAROVSKI CRYSTAL ELEMENTS:

A black hooded abaya, sunglasses, kaftans, abayas, and dresses, belts, bracelets, necklaces, shoes, purses, and head/hijab accessories.

Swarovski crystals embellished on abayas and kaftans:


Although the ladies in the photoshoots below are all covered up, they all look uber cool, don't they?

From October 20 - November 1, 2010, the Jawaher collection will be on public display in London at the SWAROVSKI CRYSTALLIZED™ lounge at 24 Great Marlborough St, London, opposite Liberty. So, if you live in London, you might want to go and take a look!

Or, you can find them on facebook here.

(All photos: Courtesy of Swarovski Elements)

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